PHOTOS: "RCMP Barbie" available at RCMP Heritage Centre
Barbie is putting on a new hat: the "Dolls of the World" edition of Mattel's most famous toy is now celebrating Canada by issuing a Barbie dressed up in the RCMP's red serge.
"I guess when it came to Canada they sort of thought, what is iconic? What are people going to recognize?" said Bianca McGregor, marketing coordinator with the RCMP Heritage Centre in Regina. "They came up with an RCMP Barbie."
Replicating the image of a Mountie is something Mattel would have had to license through the RCMP Foundation, which handles all the branding for the force.
"All of the licensed RCMP products that you see in our stores and most stores, in order to use the RCMP brand or image you have to license through the foundation. A portion of the product sales go back to the foundation and the foundation's mandate is to support at-risk youth programs across the country."
The Canadian version of the doll was released on May 23, the force's 140 birthday. While Barbie is dressed in the standard-issue kit handed out to all RCMP graduates, the comapny did take some liberties with her attire.
"She's got a stetson, she's got a red serge, the belt that goes across her torso, that's called a 'Sam Browne.' She has her riding pants as well as high browns, although hers have a bit of a heel...no, that's not regulation. And her hair is not pulled back but Barbie has a note on her case explaining why her hair isn't back and that it would be back if she was actually on duty."
There are 1,200 of the mountie Barbie dolls available across Canada. On Monday morning, the Heritage Centre in the Queen City received 100 to sell and has already placed an order for more. McGregor said they have gotten calls from across Canada requesting the doll, which is also available in other RCMP retail stores.