Company president defends divisive Halloween candy

One of the most iconic Canadian candies has its fair share of both haters and fans.

Kerr’s Molasses Kisses, known for their iconic hand-drawn orange and black wrapper, tend to find their way into many trick-or-treat bags on Halloween.

Ryan Martic, president of Toronto-based Kerr’s Candy, told Brent Loucks the taffy treats are often criticized.

“They are so divisive. It’s either love or hate when it comes to molasses. There’s really no in between,” she said.

“It’s fascinating how passionate people are about them on both sides.”

Martic is a clear example of how strong opinions on the candy can be.

“I have been describing them as the creamy, delicious, sweet ambrosia of the fall season,” Martic said.

A common criticism of the Kisses is their thick and sticky consistency that can easily end up stuck in teeth. Martic doesn’t see this as a problem.

“Taffys and caramels are sticky: there’s absolutely no way around it,” Martic said. “But hey, it’s all part of the fun. If you spend a few extra minutes licking it off your molars, it extends the eating happiness.”

Kerr’s has been in business since 1895. Molasses Kisses have been on their menu for 80 years, and are only available in Canada.