Salvation Army Christmas Kettle Campaign smashes fundraising target

The generosity of Regina residents came through during the Salvation Army’s annual Christmas Kettle Campaign, a crucial fundraiser for the organization.

Capt. Kristen Gray told the Greg Morgan Morning Show on Tuesday she was concerned the fundraiser would struggle to gain contributions during the COVID-19 pandemic, with fewer people leaving their homes and even fewer carrying cash.

It turned out she didn’t have to worry. The campaign raised $247,000, exceeding the Sally Ann’s target by $22,000.

“People just stepped up in a huge way this year and we’re just over-the-moon thrilled with the results,” Gray said.

The good news came on the heels of another holiday campaign, 980 CJME’s Santas Anonymous. It supported 1,500 families this year, making sure 4,000 children received a gift for Christmas.

“But the need doesn’t end. There’s so many in our community that need ongoing support through things like community lunches and other programs that we deliver,” Gray said.

“We’re so grateful that we have the funds going into this new year to be able to continue to support those in need in our community.”