‘Experience Regina:’ Tourism Regina changes name and brand

Tourism Regina left town Thursday.

The organization is now known as Experience Regina, and it has released a new version of an old song about the city.

The organization, which promotes tourism to the Queen City, made the announcement of its rebranding at the Local Market on Hamilton Street.

Tourism Regina is no more. As of today, we are… Experience Regina! 😎
 
Our City has been living this brand for a while now, and we thought it was time to own it.
 #seeyqr #experienceregina pic.twitter.com/PQOVmJlWGx

— Tourism Regina (@TourismRegina) March 16, 2023

“Our City has been living this brand for a while now, and we thought it was time to own it,” the organization said in a Facebook post. “No more pretending who we aren’t – but embracing who we are, and we are the City that rhymes with fun.

“This means out with the old and in with the new! Because while the land may be flat, we’re anything but. This is the Queen City, and we aren’t going anywhere anytime soon. So, it is now time to Experience Regina.”

Mayor Sandra Masters said she’s in favour of the rebranding.

“I think this is about a revival in tourism. A revival in tourism is a revival in community spirit, a revival in economics and a revival in an industry which needs some love and needs to recruit some folks into it,” she said. “You can be proud to work in hospitality. You can be proud of your city and actually creating champions everywhere.”

Masters added she was a fan of the remastered Experience Regina song and hopes it can once again gain the attention of stars like Jimmy Fallon.

— With files from 980 CJME’s Shane Clausing