The SJHL and the Humboldt Broncos need to settle their trademark dispute.
The Broncos and the town of Humboldt want to stake claim to the Humboldt Strong motto as well as the hashtag and other common themes that came about after the bus crash that claimed 16 lives.
But now the fight over who should have sole ownership of Humboldt Strong has become public. The league took it upon themselves, without Humboldt’s permission to apply for the trademark 14 days after the crash.
League president Bill Chow told Gormley on Monday they were doing it in the best interest of the league and the Broncos to ensure proper use of the mottos.
The team responded saying they should be the owner of the trademarks and the SJHL hasn’t rescinded the trademark application as the team has requested.
They even went as far as outing the SJHL’s fundraising, saying it is not helping Humboldt families.
This now public fight is ugly and seems to be getting uglier. For the sake of the families and the lives lost, figure it out.
It’s a hashtag and if the team wants it, they, not the league should own it.