New awareness campaign to dispel myths about interpersonal violence and abuse

A new public service announcement from the provincial government aims to shift attitudes and norms that lead to interpersonal violence.

The theme of the campaign is “Excuses only cover the truth. Face the Issue. End the Abuse.” The advertisement includes the various ways people rationalize domestic violence.

“He’s not a bad guy. He just lost his temper,” says one woman in the 30-second video.

“It’s just locker-room talk,” says a man.

The advertisement will start airing on major TV stations and on social media platforms on Monday, to coincide with the start of Violence Prevention Week.

“It’s vital for our communities to understand the behaviours that contribute to interpersonal violence,” Justice Minister Gordon Wyant said in a news release Friday.

“We must speak up if we suspect that someone is at risk and do everything we can to help them.”

A statement from Corrections, Policing and Public Safety Minister Christine Tell said when somebody needs help, the most important thing to do is make sure they are not alone.

“These aren’t comfortable conversations, but they are necessary conversations that we need to have with each other to address the high rates of interpersonal violence we’re seeing as a province,” she said.

As part of the campaign, there will be an update to the website for 211 Saskatchewan on interpersonal violence. The province spent $400,000 on support offered through 211’s website and phone lines.

“By calling 211, people are connected with a real person who will ask questions about their situation and then suggest programs or services that can help. United Way is committed to providing people with opportunities to access the help they need when they need it the most,” United Way Regina CEO Robyn Edwards-Bentz said in the release.